Briefing

Often, product listing optimisation involves working with internal or external "authors" who are not (yet) experts about the product to be optimised. Therefore, it is crucial for a good optimisation to provide the author/optimiser with all the information he/she needs to successfully carry out an optimisation. A good briefing should contain at least the following information:

• Who is the customer? How should he/she be addressed?
• What makes the product unique?
• What does the product look like (pictures)?
• What problem does the product (not) solve?
• Who are the main competitors?
• Which keywords must/should not be included in the listing in any case?
• What are the correct technical specifications of the product?
• Are there statements about the product that should be avoided at all costs (e.g. healing statements)?

This data should be obtained at the beginning of the optimisation and stored in a central place.

In AXOLIST you can store this information in the Briefing section.